WatrHub Takes on Big Data in the Water Sector
Five years after its strategic founding as a startup tackling large-scale data analysis in water and utilities, WatrHub is making a name for itself as “the Bloomberg Terminal for water.” Founded by two entrepreneurial Canadians who left Microsoft, the company took on the challenge of untangling years of public utilities data to “find meaning and create an impact on the world.”
CEO and Co-founder, Ahmed Badruddin, described WatrHub’s unique angle: “We realized that a lot of the information is actually available, but it’s just buried in millions and millions of public documents in thousands of different databases. It’s basically an impossible task to do manually—but we can now train software to analyze and read public documents.”
With WatrHub’s customized data-mining and analytics tools (including data visualization of key metrics, trends, and market insights in the water industry) customers are able to focus on strategic prospects and make better decisions for their company.
Badruddin elaborated, “We provide our customers early indicators of water infrastructure needs so they can make educated decisions and build stronger partnerships in their role as solution providers.” WatrHub believes this level of efficiency and smart decision-making will lead to better outcomes for the water industry, which benefits consumers and the environment when it comes to water management.
The Future of Public Data
As intelligent data insights become more valuable across all industries, WatrHub sees opportunities for its technology in areas from energy to agriculture.
“There are a lot of transactions to be done— a lot of major purchase decisions to be made,” stated Badruddin. “And the more we can facilitate that by providing better information to make the buyers more comfortable and the sellers more efficient, there are going to be better outcomes for the whole industry. That’s really what our goal and vision is.”