Innovating Customer Loyalty
LoyaltyOne leverages data-driven insights to develop and operate some of the world’s most effective loyalty programs and solutions. Providing research and consulting for loyalty and marketing programs across North America and in global markets, LoyaltyOne is also the owner and operator of the AIR MILES Reward Program—Canada’s largest coalition loyalty program.
Believing core values shape client business and satisfaction, LoyaltyOne works with companies worldwide—from high-frequency retailers to financial institutions—providing the data and innovative analysis to support client success.
“We are practitioners,” explained Bryan Pearson, President and CEO. “We don’t just pull data analytics and hand them over, or simply recommend a marketing program and execute. We work alongside our partners to leverage our expertise in motivating shopper behavior to help our clients keep pace with a rapidly changing consumer landscape.”
Putting the Customer at the Center
The modern customer expects personalization. Many companies focus on marketing, but spend less time analyzing a shopping experience through the customer’s experience. LoyaltyOne advises brands in making informed decisions around pricing, promotions, assortment, and the power of personalized communications to create customer relevance and loyalty.
Pearson attributes the company’s rankings and success to its adoption of central operating principles: authenticity, passion, innovation, collaboration, and seeking simplified solutions. He explained, “We are proud that beyond creating great value for our clients, we are also a unique and inspiring place for a variety of people to come and work.”
These values extend to corporate social responsibility programs, including the innovative healthy food education program, Good Food Machine, which launched in 2016 and is seeing success in schools across Toronto. Employee volunteerism and participation in the CP24 CHUM Christmas Wish program are central to the company’s principles of employee involvement and maintaining supportive relationships between the company and its surrounding communities.
The new headquarters of LoyaltyOne, opening in August 2017, will reemphasize the company’s workplace values. The new offices will encourage workplace mobility by not having assigned seating in order to support dynamism, collaboration, and cross-pollination of ideas across departments and lines of business.
All of these qualities allow LoyaltyOne to provide unique and effective services to their clients.
“We are building our global presence, working with our clients to identify their challenges and strengths to become more competitive in the marketplace,” said Pearson. “We want to expand our global footprint to establish long-term strategic relationships with leading retailers around the world.”